Well, you've managed to get your book written and self-published. Now, you want to get it sold. In other words, you have to market it! It's an overwhelming prospect.

Once you've passed through the initial cold sweat, you have to get down to business. You're going to have to do some, if not all, of the following:

• create public relations events
• submit copies for book reviews
• produce mailings and public announcement campaigns
• write press releases
• go to book-signing events

You have to remember one thing: more than 50% of this self-publishing game is marketing. If you don't like the marketing part, you may want to seek out a full-service publisher, and pay them a premium. Or, you may want to talk to the Guide Service representative about purchasing additional marketing services. Guide Service has prepared a marketing package that includes printed items you'll find very useful in working your marketing plan.